Piombo, Mens, SS12.
Although a simple white background can often be the safest way to showcase clothes without distraction, designers are increasingly experimenting with more colourful and detailed back drops that lend their garments more personality. For some collections, the back grounds really serve to give the collection a new context – it can create a story around the more simple garments, or can make serious eveningwear more playful.
There is also an element about these examples shown for Piombo and Roberto Cavalli, where you get a sense of the designers mood boards coming alive to set the stage for the collections. And at Giles the studio back drop also gives a hint of the moodboards in the background – you can see rows of historical portraits lining the wall on the right hand side that appear to have been used on the digital prints of the garments. Plus in the Giles images you get the fun of watching the soft toys shuffle around the frame and even get to play “Where’s Giles?”.
Piombo, Mens, SS12.
Roberto Cavalli, RST12.
Giles, RST12.
Images from Style.com»
