Video still from “Estudos MMXI”, 2011.
It happens too often that the most authentic fashion stories and behind the scenes characters are kept hidden away out of the limelight, so it was refreshing to see the beautiful documentary about Helen Rödel which so perfectly captures all the colour and energy that has gone into her carefully crafted pieces.
This short video tells such a story, from the intimate glimpses of Helen busy at work, to seeing her relaxed in her home life, this video sets her work apart in a way that a catwalk collection alone could never do. Watching the many pairs of hands who work away at her incredibly textured knitwear is mesmerising and everything just seems so right, so complete, like a photograph that catches someone in their environment at just the right moment. Some much larger brands are struggling to work out how to project a brand image in a way that is as strong and succinct as this.
Catwalk images from HelenRödel.com» and video stills from the documentary, “Estudos MMXI”, 2011.
